Friday, March 29, 2024
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Reimagining Public Sector Analytics
Reimagining Public Sector Analytics

SEARCHED FOR: Advertising

Google unveils GNI Advertising Lab for small news publishers in India

The programme, aimed at newsrooms employing up to 100 members, will focus on technical and product training of teams, as well as technical implementation to help grow the organisation's digital ad revenues

iOS 14.5 impact on mobile advertising: Digital marketing world is making peace with it

While the iOS 14.5 update has had a significant impact on the way developers and marketers’ approach mobile advertising, the results in terms of consent rate opt-ins, SKAdNetwork accuracy and adoption and ad revenue are encouraging.

Digital Advertising market in India to reach Rs 12,046 crore by December 2018: Report

Digital advertising spend is about 16% of the total ad-spends in India which is estimated to be Rs 59,000 crore

Adobe to make digital advertising more honest, marketers can see ad expenses at a site level

Advertisers buying inventory through AppNexus via Adobe Advertising Cloud will enjoy full visibility into fees at a site level, including a regular accounting of the portion of their budget that reaches specific end publishers.
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Google, Facebook, Alibaba, Baidu and Tencent constitute 75% of online advertising market

According to latest report from market research firm Forrester, Google and Facebook have fully dominated the online ad revenue in third quarter

Ad-blockers effect: Advertising groups vow to stop using annoying online ads

A broad coalition of advertising trade groups, ad buyers and sellers from Western Europe and the United States have urged the industry to stop using annoying online marketing formats that have fuelled the rapid rise of ad-blockers

Tech will be key for DPDPA compliance and data security: Rajkumar Manickam, Exterro

In the face of the DPDPA, organisations are turning to privacy solutions as an essential tool for compliance and ethical data processing, says Rajkumar Manickam, Director of South Asia at Exterro.

India’s 2023 5G success faces 2024 network cost challenges, TSPs-LTGs collaboration key

As India asserts its global leadership in 5G, Industry stakeholders look forward to a collaborative effort with LTGs to develop high-quality networks and a responsible fair-sharing model, ensuring sustainable growth for the entire digital ecosystem.
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Fostering Women’s Safety: The Synergy of Schemes and Technology

India's 21st-century journey reflects remarkable progress across various sectors, making us the fifth-largest global economy. Yet, as we cherish our advancements, we must confront our societal challenges, especially crimes against women.

Google and Microsoft beat expectations with surge in profits, AI fuels growth

Tech giants Google and Microsoft reported earnings that exceeded expectations on Tuesday, driven by interest in artificial intelligence (AI).
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