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Digital advertising spend is about 16% of the total ad-spends in India which is estimated to be Rs 59,000 crore

Digital Advertising market in India to reach Rs 12,046 crore by December 2018: Report

Digital advertising spend is about 16% of the total ad-spends in India which is estimated to be Rs 59,000 crore
Adobe, Digital Advertising, Adobe Advertising Cloud, AppNexus, Brian O’Kelley

Adobe to make digital advertising more honest, marketers can see ad expenses at a site level

Advertisers buying inventory through AppNexus via Adobe Advertising Cloud will enjoy full visibility into fees at a site level, including a regular accounting of the portion of their budget that reaches specific end publishers.
Google, Facebook, Alibaba, Baidu, Tencent , online advertising market, online ad revenue

Google, Facebook, Alibaba, Baidu and Tencent constitute 75% of online advertising market

According to latest report from market research firm Forrester, Google and Facebook have fully dominated the online ad revenue in third quarter

Ad-blockers effect: Advertising groups vow to stop using annoying online ads

A broad coalition of advertising trade groups, ad buyers and sellers from Western Europe and the United States have urged the industry to stop using annoying online marketing formats that have fuelled the rapid rise of ad-blockers
About 59% of the jackpot and eSports betting content that is found through Twitter has been considered to be quite appealing to young people and children. (Photo: File)

Technology is the key to limit access to online gambling

Technology is the Key to Limit Access to Online Gambling as about 59% of the jackpot and eSports betting content that is found through Twitter has been considered to be quite appealing to young people and children.
MIRC Electronics MD Vijay Mansukhani

AC market in India to touch 7.7 million units sales by 2020: MIRC Electronics MD Vijay Mansukhani

From 5.2 million units in FY 18, the AC market is expected to jump to 7.7 million units by FY 2020 with a CAGR of 15%, says MIRC Electronics MD Vijay Mansukhani.
YouTube’s CEO, Susan Wojcicki

Indians are most active on YouTube: Google

Goolge said that India is now its YouTube largest and fastest growing audience in the world. According to ComScore, YouTube has more than 265 million monthly active users in India
Prasad Shejale, Co-Founder and CEO, Logicserve Digital.

Why programmatic is a must-have in the mobile marketing toolkit

The programmatic ad spends accounted for a whopping 90% of total spends by Fortune 500 brands and has taken center stage of the digital advertising industry.
Saurabh Kabra-Director - Business Operations, Truvison. (Photo: Truvison)

Consumer durables market in India to witness 10% growth: Truvison’s Saurabh Kabra

The entire consumer durables market will see an 8 to 10 per cent surge in sales over the next eight months. The industry will soon start advertising aggressively.
Ecommerce and digital marketing M&A value up by $20 billion in 2018

Ecommerce and digital marketing M&A value up by $20 billion in 2018

he year 2018 recorded a $20 billion increase in disclosed e-commerce M&A value compared to 2017, boosted by mega-deals such as Walmart’s ambitious $16 billion purchase of Flipkart
ESDS eNight Cloud Hosting
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