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Digital advertising spend is about 16% of the total ad-spends in India which is estimated to be Rs 59,000 crore
Advertisers buying inventory through AppNexus via Adobe Advertising Cloud will enjoy full visibility into fees at a site level, including a regular accounting of the portion of their budget that reaches specific end publishers.
According to latest report from market research firm Forrester, Google and Facebook have fully dominated the online ad revenue in third quarter
A broad coalition of advertising trade groups, ad buyers and sellers from Western Europe and the United States have urged the industry to stop using annoying online marketing formats that have fuelled the rapid rise of ad-blockers
Technology is the Key to Limit Access to Online Gambling as about 59% of the jackpot and eSports betting content that is found through Twitter has been considered to be quite appealing to young people and children.
From 5.2 million units in FY 18, the AC market is expected to jump to 7.7 million units by FY 2020 with a CAGR of 15%, says MIRC Electronics MD Vijay Mansukhani.
The programmatic ad spends accounted for a whopping 90% of total spends by Fortune 500 brands and has taken center stage of the digital advertising industry.
The entire consumer durables market will see an 8 to 10 per cent surge in sales over the next eight months. The industry will soon start advertising aggressively.
he year 2018 recorded a $20 billion increase in disclosed e-commerce M&A value compared to 2017, boosted by mega-deals such as Walmart’s ambitious $16 billion purchase of Flipkart