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Digital advertising spend is about 16% of the total ad-spends in India which is estimated to be Rs 59,000 crore

Digital Advertising market in India to reach Rs 12,046 crore by December 2018: Report

Digital advertising spend is about 16% of the total ad-spends in India which is estimated to be Rs 59,000 crore
Adobe, Digital Advertising, Adobe Advertising Cloud, AppNexus, Brian O’Kelley

Adobe to make digital advertising more honest, marketers can see ad expenses at a site level

Advertisers buying inventory through AppNexus via Adobe Advertising Cloud will enjoy full visibility into fees at a site level, including a regular accounting of the portion of their budget that reaches specific end publishers.
Google, Facebook, Alibaba, Baidu, Tencent , online advertising market, online ad revenue

Google, Facebook, Alibaba, Baidu and Tencent constitute 75% of online advertising market

According to latest report from market research firm Forrester, Google and Facebook have fully dominated the online ad revenue in third quarter

Ad-blockers effect: Advertising groups vow to stop using annoying online ads

A broad coalition of advertising trade groups, ad buyers and sellers from Western Europe and the United States have urged the industry to stop using annoying online marketing formats that have fuelled the rapid rise of ad-blockers
How to get started with affiliate marketing

Explained: How to get started with affiliate marketing?

Affiliate marketing is a way for an affiliate to earn a commission for recommending services or products to visitors or readers
2019 to 2020

Industry Views: How was 2019 for India Inc?

TechObserver.in spoke to few of the key industry leaders to make a sense of their progress in 2019 and their expectation from 2020
Mankiran Chowhan, Managing Director – Indian Subcontinent, SAP Concur. (Photo: File)

Empathetic AI to instill trust, push user experiences and improve productivity

As companies use empathetic AI to bring more of the benefits of advanced technology to life, they will instill more trust, create better user experiences, and deliver higher productivity
About 59% of the jackpot and eSports betting content that is found through Twitter has been considered to be quite appealing to young people and children. (Photo: File)

Technology is the key to limit access to online gambling

Technology is the Key to Limit Access to Online Gambling as about 59% of the jackpot and eSports betting content that is found through Twitter has been considered to be quite appealing to young people and children.
MIRC Electronics MD Vijay Mansukhani

AC market in India to touch 7.7 million units sales by 2020: MIRC Electronics MD Vijay Mansukhani

From 5.2 million units in FY 18, the AC market is expected to jump to 7.7 million units by FY 2020 with a CAGR of 15%, says MIRC Electronics MD Vijay Mansukhani.
YouTube’s CEO, Susan Wojcicki

Indians are most active on YouTube: Google

Goolge said that India is now its YouTube largest and fastest growing audience in the world. According to ComScore, YouTube has more than 265 million monthly active users in India
ESDS eNight Cloud Hosting
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