Riding on the growth momentum, US technology giant Apple has announced to have sold over 1.2 million iPhones in India during the second quarter (Q2) of the current fiscal year. This is reported to be a 94% growth (year-on-year) in the country.
According to the latest market data, the growth was driven by the stupendous sale of iPhone 12 and 13 models. Nearly 1 million of the total shipped iPhones were ‘Make in India' devices. “Through the course of the second quarter, Apple continued its India market momentum with a stupendous YoY growth, driven by increased local iPhone manufacturing. The iPhone 12 series, along with the iPhone 13 series, accounted for the most iPhones shipped into the market,” the report mentioned.
Apple iPads logged an impressive 34% growth (on-year) in India and the company sold over 0.2 million devices in the country. “Apple iPad (Gen 9) and iPad Air 2022 accounted for a lion's share of the iPad shipments,” the Q2 data showed.
As per latest trends iPhones sales in India are set to widen Apple's market share, which is likely to swell to 4% in smartphones and about 20% in iPads. The macro environment continues to be tough for the smartphone brands in India, owing to inflationary pressures, weakening rupee, and mellowed consumer demand.
Apple's enhanced and diversified iPhone production capabilities in India, along with aggressive retail initiatives, continue to contribute to its strong growth momentum in India.
Earlier this year, the tech giant confirmed it has started manufacturing its top-selling iPhone 13 smartphone in India. Apple first started manufacturing iPhones in India in 2017, with iPhone SE. In Q1 2022, Apple shipped nearly 1 million ‘Make-in-India' iPhones, registering an overall growth of 22 per cent led by iPhone 12 and 13.