Despite the fact that the pandemic posed a significant challenge to various organisations’ business continuity plans, it also significantly accelerated the pace of digital transformation. Sudhir Kothari, Founder and Chairman of Embee Software, said in an interview with Tech Observer’s Shalini Shukla that digital-first and cloud-first data are becoming the new normal and that his company will now intensify its focus on DevOps, microservices, containers, and Kubernetes for app and platform modernization.
“In the near future, our solutions will be aligned towards better monetization of enterprise data with DataOps, Azure Synapse based modern data warehouse, Azure Databricks based faster SPARK job processing, and power BI based data visualization for actionable insight, predictive & prescriptive analytics for solving customer business problems in advance,” he said.
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How has been your experience during the pandemic from a digital adoption point of view? What kind of new technology deployment trends are you witnessing among your customers?
During the pandemic, many organizations have shifted to remote-working models. Companies started working on different technology deployment trends such as data analytics and artificial intelligence in their operations.
Adopting multiple advances of talent and technology in customer experience and operational edges. Organizations using digital transformation with advancement in harnessing data, streamlining processes, and shaping businesses in new ways, is about uniting every part of the enterprise for a common purpose. The crisis has brought a shift in executive mindsets on the role of technology in business.
Cloud seems to have become the d-facto platform for innovation. How do you look at Data Analytics and Cloud Storage as the backbone of various governments and enterprises?
Organizations are adopting cloud computing to advance their IT operations and develop upgraded software. Blending data analytics with cloud computing is a powerful combination that helps businesses to grow at a higher pace.
The cloud also helps with the connectivity and collaboration within companies, which helps employees to access relevant analytics and aligning data sharing. Let’s find out the key advantages of how data analytics and cloud computing help in a business:
Merging data analytics in cloud computing has made the analytics process less costly and drives the process smoothly. By minimizing on-premises infrastructure, one can reduce costs on system maintenance, facility management, and energy consumption.
The abundance of structured and unstructured data in businesses requires large storage and high processing power. With the help of cloud computing, we’ll get scalable infrastructure that does not hamper the process and can manage large spikes in data traffic and usage.
Data analytics can be creatively used with cloud computing to gain competitive advantages. This innovative process cultivate within businesses drives the necessary infrastructure. It helps you analysing data hassle-free without managing servers and databases. Also, boost operational efficiency, improve customer service, manage product lines, and more.
By facing equipment failure, cyber-attacks, or power outages, traditional data recovery strategies will not be the most suitable way to save the infrastructure. As It takes very long to back up and restore the data. If the data is stored in cloud infrastructure, it will allow your business to recover data faster from the disaster. It will be cost-effective and less time-consuming.
Security has also become a huge concern during the pandemic. What kind of innovation are we witnessing on that front?
Consumers are accustomed to digitization during the pandemic, and this is expected to continue post-pandemic. The increase in digital interactions causes cyber attacks, cyber vulnerability, and other risk factors.
It is necessary to provide strong security and frictionless user experience during digital interactions. Companies in India are adopting a ‘Zero-trust’ approach to minimize the potential risk. It develops the context around every single user, device, and interaction.
During COVID19 pandemic lock-down, when thousands of people are forced to work remotely, volumes of private data may become totally vulnerable or at least not protected adequately. This emerging challenge may give another incentive to the Implementation of cybersecurity practices.
Cybercriminals took advantage of the fear factor of this virus to send their viruses, there are many examples of such activities recently, including fake domains of COVID19, phishing emails promising virus protection kits, and even info about cancelled summer Olympic games. In addition, there is an increase in ransomware attacks on health institutions and even hacking of research centres to steal any information about possible vaccines of COVID19.
How sustainable is the pandemic jump in the cloud services market? Is it going to continue once everything resumes?
The recent Gartner survey data shows that almost 70% of organizations using cloud services today plan to increase their cloud spending in the wake of the disruption caused by COVID-19.
Companies are transitioning towards cloud computing for data storage, software deployment, testing, and development. With all these benefits of cloud computing, businesses are incorporated with cloud adoption to gain competitive advantages.
Did the pandemic affect your business? What is your projection for FY21-22?
Covid 19 had a huge impact on our business. Working from a home became a new normal with sudden cultural & behavioural changes that everyone needs to adopt, accommodate & move on whether customer or vendor, buyer, or seller.
Even after all this, compared to many other industries, our IT industry is survived initial hiccups and is expected to have an enormous market boom. The main reason for this increase in the business is the increased demand for software and social media platforms such as Azure Infrastructure, Azure Windows Virtual Desktop (WVD), Azure PaaS/Microservices, Microsoft Teams, etc. People can run their business remotely or stay in touch with their family members as well as have conference meetings and work at the same time.
The economy will also blossom because, during these crises, people understood the importance of the internet and technology as this is helping us stay safe and helping in the communication between the doctors and the public.
What are the expansion plans and what are your growth expectations for this year?
This is a new digital era that focuses on digital-first and cloud-first data. We at Embee always follow market trends and therefore, we will now be focusing more on lead engagement, solutions & services such as DevOps, microservice, containers & Kubernetes for app & platform modernization.
In the near future, our solutions will be aligned towards better monetization of enterprise data with DataOps, Azure Synapse based modern data warehouse, Azure Databricks based faster SPARK job processing, and power BI based data visualization for actionable insight, predictive & prescriptive analytics for solving customer business problems in advance. We are looking forward to giving our customers a platform of digital solutions with Low Code & No Code for a faster Go to Market.
