Global digital travel aggregator, Cleartrip with operations in India, UAE, Saudi Arabia and Egypt has announced to enter into a multi-year deal with Sabre Corporation, for distribution technology support. With this Sabre becomes Cleartrip's global distribution system (GDS) partner and is part of the OTA's strategy to streamline its GDS relationships.
Sabre Corporation, is a travel technology company based in Texas is the largest global distribution systems provider for air bookings in North America. With the Covid-19 vaccination drive already in full swing, travel companies are hoping that the demand for travel is set to see a positive swing in the near term.
And at a time when customers will be looking to buy travel products and services online, through this partnership Cleartrip will be able to create compelling booking experiences for customers and provide an enhanced level of expertise to help people travel again.
Among the most important features of Sabre's technology include its Bargain Finder Max API, which will help Cleartrip create customized booking experiences for travellers by tailoring search results for the most relevant fares based on a range of itinerary preferences.
“This is an important partnership for Cleartrip, and we are excited by the prospects of this collaboration,” Amit Taneja, Chief Commercial Officer, Cleartrip said.
“Our mission at Cleartrip is to make travel simple for our customers by leveraging best-in-class products and technologies. This mission is even more relevant as the travel recovery plays out in our key regions. Sabre is well-positioned to deliver us next-generation technology, and this will be an essential component in providing a superior customer experience as our key regions revive,” Taneja added.
Cleartrip has established itself as the preferred choice of travellers across the Middle East's highly competitive markets by focusing on meeting customer needs through a superior product experience.
“As travel agencies look to secure a competitive edge during this uncertain time, many are choosing a partner with the stability and resources to continue investing in advanced and new technology solutions,” Sean McDonald, Vice President – Online Travel, Sabre said.
“The online sector is at the forefront of travel's recovery, so there is a huge opportunity for Cleartrip to act fast and position itself for growth. Cleartrip's decision to streamline its GDS strategy and focus on its partnership with Sabre will enable the OTA to tap into expected growth in demand both during the recovery and beyond,” McDonald added.
