Realme backed DIZO, the consumer tech brand by the Chinese smartphone maker has named Abhilash Panda as new company Chief Executive Officer (CEO). Panda was earlier working with the Indian e-commerce giant Flipkart as Director for Mobile Phones. Panda is said to have worked with technology brands including in the past.
Panda will lead the DIZO operations in India, which will be extended further. “As DIZO’s CEO and spokesperson, he will be responsible for all areas of operations including sales, marketing, Research & Development (R&D), supply chain, human resources, among others as well as the front-end for all official announcements by the brand, and he will attempt to position DIZO among the top brands in Artificial Internet of Things (AIoT) products category,” the company said in a statement.
DIZO has recently launched its first set of products, including wireless neckband earphones and TWS earbuds in the Indian market. “I am excited to join the super energetic and promising team at DIZO in India. I am looking forward to driving business momentum at DIZO and make it one of India’s top brands in AIoT products… Together with Realme’s strong support and Flipkart’s pan-India reach, we are confident of being able to offer a world-class experience to our consumers,” Abhilash Panda said.
“Today’s consumers are a discerning lot. They know their technology and are value-conscious and above all are ready to adopt solutions that make their lives easier. At DIZO it will be our mission to make this adoption easier for them,” Panda added.
According to data from industry tracker International Data Corporation (IDC), driven by demand amid pandemic, the Indian wearables market (earwear, wristband, and watch) grew strongly at 170.3% on-year in 1Q21, shipping 11.4 million units.
The watches category saw a 463.8% growth on-year in 1Q21 to become the fastest-growing category in wearables, while the wristwear category (wristbands and watches) grew 74.8% on-year.
The earwear category too enjoyed a triple-digit growth of 209.3% in 1Q21.