Sunday, May 29, 2022
-Advertisement-
-Advertisement-
Tech ObserverNewsIndustryZoomInfo acquires AI-powered conversational marketing firm Insent

ZoomInfo acquires AI-powered conversational marketing firm Insent

ZoomInfo said that it has acquired conversational marketing firm Insent. Founded in 2018, Insent is based in Seattle, Washington, and has offices in Canada and India.

ZoomInfo said that it has acquired conversational marketing firm Insent. Founded in 2018, Insent is based in Seattle, Washington, and has offices in Canada and India.

said that it has acquired conversational marketing firm . The latter platform is used for identifying website visitors in real-time using artificial intelligence and advanced lead routing capabilitiesies. The financial terms of the deal were not disclosed.

The acquisition is not expected to have a material impact on the full year 2021 financial results for ZoomInfo, said the company. Arjun Pillai, Insent’s co-founder and CEO will join ZoomInfo as Senior Vice President of Strategic Growth. Founded in 2018, Insent is based in Seattle, Washington, and has offices in Canada and India.

This acquisition will enable ZoomInfo to offer at scale to its customers. The combination of ZoomInfo’s business-to-business intelligence paired with Insent’s AI-driven routing capabilities will provide personalized experiences to users. The combined new solution will be available in the third quarter to new and existing customers as ZoomInfo Chat, said the company.

“The acquisition of Insent will combine chat with ZoomInfo’s dynamic IP-to-company graph and insights. Marketers will be able to instantly identify previously anonymous companies that are on their websites, route prospects to the right account owners, and arm them with ZoomInfo’s key intelligence about their buyers. As a result, they’ll initiate real-time conversations that can yield significant conversions,” said Henry Schuck, ZoomInfo Founder and CEO.

Once integrated, Insent’s chatbot technology as ZoomInfo Chat will allow teams to conversationalize the buying experience. Teams can accelerate the sales process by identifying, routing, and connecting prospects to the right account owners in real-time.

Teams will be able to easily engage with visitors by using Insent’s existing integrations within their customer relationship management platforms, marketing automation systems, and collaboration software. 

“ZoomInfo and Insent will help shape the future of chat by allowing teams to have data-centric, intelligent conversations that can expedite sales cycles,” said Insent’s Co-Founder Arjun Pillai.

Subscribe to receive the day's headlines from Tech Observer straight in your inbox

- Advertisement -

Your Comment on this Story

Comments

Share on activity feed

Powered by WP LinkPress

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

83000+ Industry Leaders read it everyday

By subscribing you agree to our Privacy Policy, T&C and consent to receive newsletters and other important communications.
- Advertisement -ESDS SAP HANA Community Cloud
- Advertisement -Digital Senate 2022

Airbnb announces China retreat, shut all offices by July 30

The company made the announcement in a letter posted to its official WeChat account addressed to its Chinese users without elaborating on the reasons.

RELATED ARTICLES

- Advertisement -