Prasar Bharati’s digital channels across DD and Akashvani have registered more than 100% growth, clocking over a billion digital views and more than 6 billion digital watch minutes, the government said in a statement.
During 2020, the NewsOnAir app added more than 2.5 million users with the platform registering over 300 million views with live audio streaming featuring over 200 streams being the most popular feature, according to the statement.
Keeping company with DD National and DD News in the top 10 digital channels of Prasar Bharati are Marathi News from DD Sahyadri, Kannada programming on DD Chandana, Bangla News from DD Bangla and Telugu programming on DD Saptagiri.
It added, “While DD Sports and Akashvani Sports have created a steady digital following with live commentary, Prasar Bharati Archives and DD Kisan have been steady digital performers featuring in the top 10.”
Underscoring the substantial digital audience for news from the northeast, the northeast service of All India Radio News is also in the top 10, and has crossed the 100k subscribers’ digital milestone.
Interestingly, during 2020, Pakistan accounted for the second-highest digital audience for DD and AIR content after domestic audience from within India, with the United States close behind.
“Amongst the most popular digital videos during 2020 are PM Modi‘s interactions with school students, Republic Day Parade 2020 and a rare video of Shakuntala Devi from DD National archives, circa 1970s, said the statement.
A dedicated Prasar Bharati YouTube channel for all Sanskrit language content was launched in 2020, wherein all radio and TV content being produced in Sanskrit language across DD-AIR nationwide network are uploaded, for easy access to viewers.
Dedicated Mann Ki Baat YouTube channel and Twitter handle have seen rapid growth in 2020, with Mann Ki Baat Twitter handle now having more than 67,000 followers. The YouTube channel has regional language versions of different episodes of Mann Ki Baat, the government notified.