The SAP Dealer Management Solution will help the company’s dealers to run their core business operations including sales, dispatches, billing and inventory management smoothly. Besides, catering to core business functionality, DMS tracks the customer journey starting with customer interactions through various channels website, third party portal, call centre, showroom visits, test drive, sales, post-sales activities, services and feedback at each stage through customer mobile app.
MG Motor India said that it aims to garner and collate data around prospected customers interested in buying the SUV and also improve the customer experience with purchasing and post-sale services.
“The MG.NET solution will enable us to heighten the experience of owning MG cars and will help us map the entire customer journey right from initial interest to bookings. It will also help us track and improve the financial performance of our dealer partners’’ said Gaurav Gupta, Chief Commercial Officer, MG Motor, India.
“The implemented DMS solution includes various components from SAP ERP DBM, Cloud for Customer, Hybris and SuccessFactors etc. Very much looking forward to continued collaboration with MG Motor in their constant pursuit to provide the unmatched end to end customer experience ranging from sales, delivery and after-sales service,” said Sanjeev Deshpande CEO- itelligence India.