Hitachi merged two companies to form

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Consumer Marketing, Inc. and , Inc. will, effective April 1, 2019, form a new company. The name of the new company will be , Inc, said the compay.

The company said that in recent years, innovations that make better use of digital technologies have been rapidly advancing across the world, resulting in a series of new products and services. Along with this development, global trends that are intended to solve complex challenges in society, such as efforts to realize Society 5.0 and Sustainable Development Goals (SDGs), are also changing every day. Against this background, the diversification of the lifestyles of customers around the world is also accelerating.

With a recognition of these changes in social structures, the new company, Hitachi Global Life Solutions, Inc., will offer products and services using digital technologies in the “Human Life” domain by leveraging its position, which is closest within the Hitachi Group to the everyday lives of customers. The new company will be a lifestyle solution company that improves customers’ Quality of Life by reflecting its their diversifying lifestyles and offering products and services that resolve lifestyle issues, said the company.

The new company will be formed through a merger of Hitachi Consumer Marketing, Inc., which has been involved in sales and services of home appliances and air conditioners, and Hitachi Appliances, Inc., which handles the design and manufacturing of home appliances and sales and services of air conditioners. Through the merger, the two companies will evolve into a business entity that can respond quickly to changes by combining their value chains from product planning through to design, manufacturing, sales and after-sales services, while simultaneously offering valuable products and services to customers.

Along with the above development, the new company will ensure that its diverse human resources establish a vibrant and dynamic corporate culture, thereby bringing unprecedented value to customers’ lifestyles based on fresh and innovative idea

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