Digital trucking startup Mavyn has appointed Rohit Jain as its Chief Marketing Officer (CMO). Jain will lead overall brand, marketing and demand-generation efforts at Mavyn as the firm enters its next phase of growth and expansion.
Sachin Haritash, Founder, Mavyn, said, “This phase will involve the growth of Mavyn as a leader in digital trucking space. Rohit’s vast experience in marketing will help us accelerate towards our business goals.”
The newly-appointed marketing head’s key challenge will be to grow Mavyn’s Brand in synergy with Mavyn’s geographical and business expansion.
Discussing his new role at the company, Jain, said, “Joining Mavyn is a real privilege. The opportunity to contribute to a rapidly growing business, along with building an iconic brand with a team committed to transforming the future of digital trucking is incredibly exciting!”
In a career spanning over 16 years Rohit has executed projects for companies like Havells & Luxor. Besides scaling up the manpower, Mavyn is looking forward to expand its geographical presence and plans to set up a new office in Gurugram early next month, said the company.
Mavyn’s concept focus on all four stakeholders of the trucking industry – shippers, truckers, drivers and partners. The model aims to provide the lowest freight rates at a minimal operational cost in the industry. The company acts as a bridge between the shipper and the trucker – thus encouraging transparency in the business by passing the freight secured from shipper to trucker after deducting app charges.