Digitization will be impacting HR function across sectors: Shine.com CEO Zairus Master

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The major focus area for HR teams in 2019 will be to enhance as a process. To that end, 61% HR professionals plan to focus on better talent acquisition policies in 2019. To further enhance the talent acquisition process, over 53% of HR professionals are planning to redesign employee, HR interface using technology, said a survey from .

Focusing on current and anticipated industry disruption, the survey also highlighted the extent to which technology is expected to impact business processes. Around 47.16% of HR professionals plan to adopt technology-driven HR tools such as AI tools, and hiring tools within their organisations in the coming 12 months. Additionally, 36.75% of HR professionals surveyed foresee some kind of disruption in their industry in next 2-3 years.

According to report, this technological convergence is also expected to significantly transform existing profiles and responsibilities and give rise to new job roles, apart from replacing low-value jobs. Other trends that are slated to dominate the HR landscape include the adoption of flexible HR policies and working hours, growth of digitisation, and an uptick in freelance workers. Trends such as flexibility and a digital experience will further help organizations to bring down attrition rates and increase employee retention.

Shine.com said in a bid to increase employee retention by offering growth opportunities, over 46% are also looking to improve L&D programs for employees. As nearly half the HR professionals predict a skills shortage in 2019, organizations will look to bridge the gap internally through robust training programs. Moreover, in order to flourish in the ever-evolving business landscape of today, targeted L&D programs that cover futuristic skills are becoming more indispensable than ever before.

“The objective of our survey was to understand HR trends for 2019. It was no surprise that we found digitization and technology will be impacting the HR function most across sectors,” stated Zairus Master, CEO, Shine.com.

While a majority of HR professionals have prioritized reskilling and upskilling of the employed workforce for better organisational progress, there are fair shares of challenges that come with it. Apart from employee attrition which is the most pertinent challenge,

Further, performance evaluation tools, time management, career management, healthcare benefits are some of the practices that HR professionals want to invest into in the coming years.

Shine.com said it conducted the survey across various industries, including IT, E-commerce, FMCG, Pharmaceuticals, Telecom, Media & Entertainment, Education & Training, and Automotive among others.

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