April 12, 2021 2:44 am

HRS ropes in Greeley Koch to head global marketing as VP

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Hotel Solutions provider HRS said it has appointed Greeley Koch as the Vice President of marketing and content creation team. In this role, Koch will lead content and messaging division as well as drive agendas for the company’s portfolio of educational events, especially the Corporate Lodging Forum and HRS’ hotel sourcing and payment labs, said a statement.

Before joining HRS Koch joins spent six years as Executive Director of the Association of Corporate Travel Executives (ACTE), where his initiatives helped spur a broad range of research and informational events for corporate travel managers and industry influencers.

Prior to ACTE, Koch supported a diverse group of global corporate clients as a prominent consultant. He also served as a travel procurement leader for two prominent global companies (Abbott Laboratories and Bank of America) as part of his three decades in managed travel.

“HRS’ ongoing globalization and its in educational programs, from relevant research projects to staging unbiased events, presents a great opportunity,” said Koch. “I look forward to building upon the good work HRS has already done, and positioning it further as the thought leader of the corporate lodging category,” said Koch.

HRS’ Corporate Lodging Forum (CLF) is the event for business hotel bookings. Since 2013, thousands of travel managers and procurement executives on five continents have taken part in CLF. This year, CLF events will take place in 14 countries. CLF addresses topics related to hotel program management, meetings & groups, payment solutions and connectivity in the travel industry, informed HRS.

“Greeley is the right person to take our CLF events to the next level, and enhance the industry’s understanding of how our disruptive, holistic approach to corporate hotel programs drives both savings and adoption,” said Tobias Ragge, CEO of HRS.

“As technologies evolve and transparency becomes increasingly vital for corporations, Greeley’s experience with a broad range of companies in the global travel ecosystem will enrich our industry engagement as we further expand our services in countries like Australia and India,” said Ragge.

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