partners with Route Mobile RCS Business Messaging at MWC 2019

Must Read

How AI monitoring can make your business smarter and better

(AI) makes it feasible for machines to learn from experience, adapt to new inputs, and perform human-like tasks.

Why cybersecurity threats have increased during Covid-19 pandemic

Cybersecurity industry has never had more significant task to carry out than guarding strategic associations and businesses from digital assaults during the coronavirus pandemic

How to choose an effective DDoS mitigation plan

There are several flavours from which to choose when selecting an effective DDoS mitigation strategy. Most enterprises opt for one of the protection flavours (always-on or on-demand)

Ahead of Mobile World Congress 2019, Barcelona, has partnered with to showcase Rich Communication Services on Google’s RCS Business Messaging platform at .

The company said that the RCS is an upgrade to SMS on a global scale. Users can now access a range of advanced capabilities from within their native messaging service – capabilities which previously required a separate OTT app to be downloaded.

Messaging is no longer limited to sending simple SMS text: it has become a platform. The features of this new platform enable businesses to deliver intuitive and interactive campaigns to their customers while maintaining the reach, reliability and ubiquity of the biggest messaging platform in the world – SMS.

At Google’s RCS showcase in the GSMA Innovation City at MWC 2019, Route Mobile will present a demonstration of its first RCS Business Messaging POC for HDFC Bank, allowing the customers to interact within the messaging platform via 2 Way interactive communications, said the company.

There are multiple features of RCS Business Messaging which helps the user to communicate with HDFC Bank, which include but not limited to integrated Chabot, suggested replies, and cards which makes two-way communication easy. The RCS messaging agent educates the existing users on how to use their current HDFC Bank’s mobile banking App.

“The RCS messaging agent we are showcasing illustrates the constant endeavour by HDFC Bank to harness the cutting edge technologies and digital platforms to offer a unique experience to our customers. In this age of hyper-personalization, we want to make customer experience better with a richer and highly interactive messaging platform,” said Nitin Chugh, Country Head – Digital Banking, HDFC Bank.

“We believe RCS is the future of messaging and this collaboration will not only enhance the momentum for BFSI industry but also enhance the momentum for other industries toward advanced messaging and accelerate the awareness of next-generation technology, such as RCS,” said Route Mobile’s MD and Group CEO, Mr. Rajdipkumar Gupta.

Google’s RCS Business Messaging platform has opened new avenues for HDFC Bank and Route Mobile.

Subscribe to receive the day's headlines from Tech Observer straight in your inbox

Share your views

*The moderation of comments is automated and not cleared manually by techobserver.in. Embedding of any link and use of abusive or unparliamentary language are prohibited.
- Advertisement -

Latest in TECH

Related Articles