Truecaller said that it has surpassed the 100 million daily active users (DAUs) in India. Primarily, the app is being used by people for caller identification and spam blocking. However, the company has started pushing allied services including messaging and payments on its app. Now, the company has 130 million daily active users globally, and over 500,0 premium subscribers.
The company said that its every tenth active user in India has linked their bank account to Truecaller Pay, and 60% of all the people who are coming onboard on Truecaller Pay happen to be experiencing UPI for the first time.
Alan Mamedi, CEO & Co-founder, Truecaller, said, “India is one of our focus markets and we are very pleased to have hit this landmark. We feel extremely privileged to know that there are 100 million people in India who trust our brand and use our services daily.”
Mamedi also added, “There are limited mobile-only services that have an impact on a large scale of users every day, and we are very proud to be a part of this exclusive group. We will continue to expand in the Indian market and integrate more services to create a robust unified communication platform that simplifies the lives of our users.”
With the proliferation of smartphones in recent past in the India, they have become the primary gateway to access the internet for millions of people. Truecaller with its integrated services like Caller ID, SMS, Instant Messaging, Flash Messages, Video Calling, and Truecaller Payments have gained lot of user base in India.