TVs and electronics manufacturer Super Plastronics has appointed Pallavi Singh as director of e-commerce operations. Pallavi will be accountable for building strategy and oversee execution for the e-commerce business.
Pallavi has been heading the ecommerce and sales business for the past three years. In her role, she was responsible for driving the growth and expansion for online business. She also led the successful launch of Kodak HD LED TV in Indian market and since then she has been developing the brand online.
Pallavi is a qualified Charted Accountant since 2012. Prior to joining SPPL in 2015, she worked with kpmg as a tax & regulatory consultant and has stint with multiple international brands during her tenure.
Avneet Singh Marwah, Director and CEO, SPPL, said “e-commerce is an important part of SPPL's business, as we get majority of sales from ecommerce. We are pleased to appoint Ms. Pallavi Singh as the head of operations for ecommerce. Her expertise will help us to take the operations of SPPL to new heights. She has a proven track record over the years and has contributed immensely to the company's success in India”.
Pallavi Singh, Director- e-commerce operations, SPPL, said “With businesses making their way forward to incorporate new operating models and adapting technology to meet its consumer's needs, I am grateful to become part of team SPPL to lead the ecommerce segment of the brand and work closely with what the consumer is seeking for.”