Moz to launch ML-based Domain Authority 2.0 to keep pace with Google’s algorithm

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Tech Observer Desk
Tech Observer Desk
TechObserver.in covers e-governance, enterprise IT, startups, telecom and consumer electronics.

technology firm said that it will release , an updated version of its Domain Authority score. The update will provide greater accuracy in predicting a site’s ability to rank in search results. Domain Authority 2.0 is scheduled to go into effect on March 5, 2019.

Moz’s Domain Authority (DA) score is one of the leading predictive indicators used to assess a website’s ability to rank higher in search results relative to its competition. Domain Authority can be used by SEO professionals to gauge the strength of websites relative to competitors, thereby guiding decisions on keywords, topics, technical site issues and link building.

“While the previous Domain Authority model has served the industry well for more than eight years, we aim to provide the most accurate data and quality metrics to our customers and the broader search marketing industry,” said Sarah Bird, CEO of Moz. “Transparency is one of our core values; therefore, we have developed a robust collection of resources for our customers and community members to help outline the changes we are making and how to navigate conversations with key stakeholders.”

The new Domain Authority score will offer highly accurate representation of a site’s ranking ability, said the company. Through the addition of proprietary metrics like Spam Score and link quality patterns, Domain Authority 2.0’s machine-learning based model can now better keep pace with Google’s algorithm updates, providing search marketers the ability to more accurately judge the value of a site and its content.

“Domain Authority 2.0 is built to scale and enables increased reactivity to changes in search engine algorithm updates,” said Russ Jones, Principal Search Scientist at Moz. “Much like Google’s recent efforts, Domain Authority 2.0 seeks to root out manipulation and give webmasters a clear picture of their site’s strengths.”

Agencies and in-house search marketing teams who use Domain Authority scoring to report progress month-over-month to stakeholders may see a significant change in their Domain Authority score. Moz has developed “Guide to Domain Authority 2.0” and a webinar to help marketers and SEO professionals prepare for the change, said the company.

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