Sigma Systems is expanding its sales team in Asia and North America with the addition of Ivan Evans and Berlin Bedesse. Ivan joins Sigma Systems as the Vice President of Sales for Asia-Pacific from Sandvine, the leading provider of network policy control solutions. At Sandvine, Ivan served as Senior Vice President of Sales for Asia-Pacific and helped lead the Asia-Pacific sales team to market leadership in the region. Previously, Ivan spent 15 years with Alcatel and Newbridge Networks in various sales leadership roles working with Tier 1 communications service providers (CSPs).
Berlin has 25 years of experience in the technology and communications industry and joins Sigma from Sandvine where he managed key business-to-consumer (B2C) and business-to-business (B2B) accounts with Tier 1 communications service providers in Canada. Previously Berlin held senior sales roles at Openet, Cisco, and Nortel. In his new role as Account Director, Berlin will focus on driving the sales growth strategy within Sigma’s home market of Canada.
“Sigma’s business is expanding globally, with continued strong momentum in both the Asia-Pacific and North American markets. Ivan and Berlin both have extensive experience in managing accounts at Tier 1 communications service providers, and their addition will allow us to support our existing customer base while simultaneously propelling us forward into 2019. I am delighted to welcome both Ivan and Berlin to the Sigma team,” said Simon Muderack, Executive Vice President and Chief Commercial Officer at Sigma Systems.