Procter & Gamble launches multi-million-dollar startups, SMBs programe vGROW in India

Must Read

How to choose an effective DDoS mitigation plan

There are several flavours from which to choose when selecting an effective DDoS mitigation strategy. Most enterprises opt for one of the protection flavours (always-on or on-demand)

How tech bolster security of online gaming platforms

The rise of online gaming and is evident throughout the world’s financial capitals with the UK, US, and a few other European nations at the forefront

Explained: The evolving nature of cybersecurity threats

Concerns such as hacking and the presence of computer viruses have existed for decades in one form or another. As technology evolved over the years, so did the cybersecurity  threats themselves.

(P&G) India said that it has set-up a multi-million-dollar ‘Innovation Sourcing Fund,’ to collaborate with external partners on disruptive and innovative business solutions for the company. With this investment announcement, P&G launched ‘vGROW,’ it’s first program in India to focus on identifying and collaborating with start-ups, small businesses, individuals or large organizations offering innovative industry-leading solutions.

To mark the launch of the program, P&G is hosting the vGROW External Business Partner Summit in Mumbai on October 10-11. This will provide a platform for suppliers to pitch their solutions to P&G’s leadership team. The vGROW Summit will focus on innovative business ideas across various areas like agile supply chain solutions, raw material innovations, superior brand and marketing solutions for consumers, innovation on packaging, productivity ideas etc.

Madhusudan Gopalan, MD & CEO, P&G India Sub-Continent said, “Innovation is deeply embedded in everything that we do at P&G. We believe that collaboration accelerates Innovation and the biggest wins come when all the stakeholders in the ecosystem work together. This is an exciting time to be in India with the way consumer behavior is evolving in a dynamic market. The Indian market that has been at the forefront of innovation in recent years continues to be a priority for the company globally. We are confident that through our initiative ‘vGROW’ and our ‘Innovation Sourcing Fund’, we will be able to identify and implement cutting-edge solutions that are a strategic fit for us on our journey to grow sustainably. We will continue to provide consumers with superior value propositions and continue to positively impact the communities’ we operate in.”

To come up with innovative solutions via external business partnerships, P&G will also launch its online platform ‘P&G Hackathon’. This platform will connect external business partners to the company’s needs, thereby creating a collaborative ecosystem. The online platform P&G Hackathon will enable start-ups, small businesses and large organizations to pitch their innovative solutions to P&G’s leadership and secure business opportunities with the company.

Subscribe to receive the day's headlines from Tech Observer straight in your inbox

Leave a Reply

*The moderation of comments is automated and not cleared manually by techobserver.in. Embedding of any link and use of abusive or unparliamentary language are prohibited.
- Advertisement -

Latest in TECH

Sapience Analytics signs distribution agreement with Redington

Sapience Analytics and Redington said that they have entered into a distribution agreement where latter will resell the Sapience Vue solution through its network of over 30,000 channel partners, system integrators, and value-added resellers countrywide.
- Advertisement -SAP Hana

Related Articles