URBN, an audio and electronics brand has launched its first ever range of portable speakers, earphones, and headphones. The company said that its new range of products will be sold via Flipkart.com It also informed that Mahendra Singh Dhoni had come on board as partner-evangelist for the brand. As URBN looks to build on its presence in the Indian market to enter new segments and build market share, MS Dhoni will be an integral part of the journey, said the company.
“Music drives me to do more on and off the field and there is no better fit than URBN’s range of audio products. The range is young and trendy, just like the team behind it. I am excited to be part of their journey and I am sure consumers will also be as enthusiastic about the products as we are,” stated Dhoni.
“URBN has been specially designed to deliver an immersive music experience to the millennials. Like URBN, Dhoni epitomizes Gen Y audience – confident, cool and savvy; and therefore, we think he is the best fit for our brand. We now have a confluence of best-in-class products and a perfectly apt persona. With this new range, we are excited to bring in an elegant shift that offers audiophiles a combination of innovative, carefully designed, high-quality products that look cool too,” said Sagar Gwallani, CEO of URBN.