MWC Americas 2018: what to expect from the telecom industry’s biggest show

The three-day show will focus on key themes in the wireless industry, including 5G network build-outs and go-to-market strategies as well as innovations that are advancing the Internet of Things (IoT).

Must Read

Microsoft partners with Accenture to host virtual startup challenge in India

Microsoft 100X100X100 program that focuses to bring 100 companies and 100 early and growth startups will collaborate with Accenture Ventures Open Innovation program to host Accenture Ventures Challenge

SAP eyes India’s MSMEs with ‘Global Bharat’ program

With the aim to focus on MSMEs market in India, has launched 'Global Bharat' program with Nasscom, UNDP and Pratham

With AWS Outposts, Amazon Web Services enters into data center in India

Amazon Web Services said that , a new product that brings its cloud infrastructure to on-premises is now available in India

Mobile World Congress Americas 2018, which takes place in Los Angeles from September 12 to 14, 2018 is one of the biggest industry annual show in North and South America. The three-day show will focus on key themes in the wireless industry, including network build-outs and go-to-market strategies as well as innovations that are advancing the Internet of Things (). Two senior analysts from UK-based GlobalData share their insights on what to expect from MWC Americas 2018.

“Unlike last year’s event, we are closer to 5G commercial service rollouts, so all vendors and operators that participate in the 5G value chain will be touting their wares, showcasing the possible use cases, and amping up the excitement for adjacent technologies that will be advanced by 5G such as AR/VR, enhanced video broadcasting and streaming, and advanced interactive gaming systems,” said Kathryn Weldon, Research Director at GlobalData.

“A handful of operators have already gotten beyond the mature trial stage to offer a heavily cordoned off form of service, either for a handful of enterprise customers, or for a major event, or even a small region. Still, the ‘first-to-market’ hype is very much current, and we expect – and hope – that MWC Americas 2018 sessions will acknowledge the importance of offering differentiated services and capabilities beyond those of 4G, and also, how to educate potential customers on what to expect as services are launched,” said Weldon.

“Last year, low power wide area networks (LPWAN) roll-outs were fresh and new and there was much news as well as insights at MWC Americas 2018 about which operators had rolled out which technology, to which countries and cities. This year that steady stream of news has settled down to a low hum. In fact, now that many of these networks are actually in place, there is surprisingly little information in the public domain about customers, use cases, and LPWAN connection growth. We expect that some of the sessions at MWC Americas 2018 will note success stories while acknowledging existing obstacles in deploying IoT across traditional cellular and LPWAN networks,” Weldon asserted.

Agreeing with Weldon, Emma Mohr-McClune, Service Director, at GlobalData said “These events are always a timely reminder of just how fast industry is moving these days. Last year, the Sprint/T-Mobile merger was not even in the wind. This year, it is inching toward a resolution that could shake up the US wireless industry in new, and primarily B2C, ways. The opening keynote at MWC Americas 2018 features the COOs of both companies; GlobalData analysts will be there and listening carefully.”

She added, “As many of the heavyweights in the telecom industry will also be at the show, we expect to see some interesting new business-to-consumer (B2C) applications and services, albeit all a little ahead of commercial deployment. It is an ‘innovation’ show, after all.”

Subscribe to receive the day's headlines from Tech Observer straight in your inbox

Leave a Reply

*The moderation of comments is automated and not cleared manually by Embedding of any link and use of abusive or unparliamentary language are prohibited.
- Advertisement -

Latest in TECH

- Advertisement -SAP Hana

Related Articles