: Paytm Mall to invest Rs 100 crore in marketing, cashback offers

Paytm Mall, owned by Paytm, has kicked-off the sale season this Independence Day with ‘Freedom Cashback Sale’ that will run from the 8th to the 15th of August.

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, owned by Paytm, has kicked-off the sale season this Independence Day with ‘Freedom Cashback Sale’ that will run from the 8th to the 15th of August. Under this offer, same promotions will run across brand’s e-tail & offline retail stores.

To promote the ‘Freedom Cashback Sale’, Paytm Mall has partnered with over 1000 leading brands and private labels. It will jointly invest Rs. 100 crore in various marketing activities, offers, and cash back, said the company.

Paytm Mall said that it has a vast catalogue with over 100 million products shipping to over 25,000 pin codes. The company has more than 75,000 partnered brands, private labels & retail stores offering their catalogue on the platform. It is further working with brands to equip their retail stores with technology, payment solutions, and logistics, enabling them to sell online. The company claimed that its platform is witnessing huge potential in O2O commerce and sold over 8.4mn units in July 2018.

During the ‘Freedom Cashback Sale’, Paytm Mall will give offers and cashback across various categories including Mobiles, Fashion, Appliances, Laptops & Electronics, Home & Kitchen.

Amit Sinha, Chief Operating Officer – Paytm Mall said, “We are gearing ourselves up for this oncoming festive season starting Independence Day. Our team has worked together to bring exciting offers with ‘Freedom Cashback Sale’. Our O2O business model stands for equal opportunity for online as well as offline retail, and we are committed to offering a rewarding shopping experience to our customers as well as growth in sales of our partnered brands and private labels.”

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