January 18, 2021 9:45 am
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Microsoft partners to launch Blockchain-based solution

With an aim to streamline the costly and time-consuming processes in entertainment rights and royalties, consulting firm EY and tech giant Microsoft have partnered to launch a Blockchain-based solution for content rights and royalties management.

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With an aim to streamline the costly and time-consuming processes in entertainment rights and royalties, consulting firm and tech giant have partnered to launch a -based solution for content rights and royalties management. According to the company executives, the newly launched solution is the first being deployed within gaming with Microsoft and its game publisher partners.

The company informed that the Blockchain-based service is powered by Microsoft’s Azure Cloud platform. The royalty calculations along the value chain are currently mostly manual and generally managed via offline data sources.

“This solution helps demonstrate our ability to enhance trust with our gaming partners, and strengthen security, transparency and payment accuracy through the power of Blockchain,” said Brad Wright, Partner, Software Engineering Manager, Microsoft.

The company further claimed that the solution aims to provide near real-time visibility of sales transactions to the participants in the Blockchain network. Microsoft’s gaming partners participating on the network will get improved visibility to the transactions versus the legacy process, which could take up to 45 days or more.

The participating partners will be able to generate accounting accruals on a daily basis and use the timely data to improve their forecasting. “The scale, complexity and volume of digital rights and royalties transactions makes this a perfect application for Blockchain,” said Paul Brody, EY Global Innovation Leader, Blockchain.

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