Zycus said that it was deploying B2B marketing automation solution Salesforce Pardot to offer personalization and better engagement to the customers. Powered by Einstein, Salesforce Pardot promise to enable companies to target the most valuable accounts across every customer touchpoint.
The company claimed that its Pardot allows businesses to blur the lines between sales, marketing, customer support, operations and even IT, creating meaningful engagement
with the right customers, at the right time, while streamlining the sales and marketing funnel.
With this deployment, Zycus sales teams now would be able to leverage capabilities such as Einstein Lead Scoring to reach the most interested and qualified leads with content and information curated specifically for that individual and organization.
“With the role of procurement evolving from being a tactical function to making a strategic impact on business performance, we believe Salesforce Pardot will manage the complex, multi-touch buyer ecosystem ensuring the entire organization is aligned around the customer journey–from awareness to acquisition to advocacy teams,” said Diptarup Chakraborti, Vice President & Global Head of Marketing at Zycus.
“Marketing as we know it has completely changed. Customer experience is the new competitive battlefield, and customers want a cohesive experience with every brand, across every touchpoint. Pardot makes this omnipresent status significantly easier for businesses to achieve by aligning B2B sales and marketing, yielding huge benefits for the bottom line,” said Sunil Jose, Senior Vice President and Country Leader, Salesforce India.