Noida-based fintech startup Wishfin which deals in financial services has launched a new service called “Whatsapp for Credit Score”. Under this product, the company has integrated with Whatsapp to launch a free credit score on Whatsapp. The company claims that it’s the first time that Indians will have access to their credit score on Whatsapp. This is also one of the early adaptions of Whatsapp for Credit monitoring globally. To get free credit score on Whatsapp, the user will have to give a missed call at 82 87 151 151. They can also start a Whatsapp chat to check their credit score for free through an online link.
“Human-computer interaction is undergoing dramatic shifts. Voice and chat are becoming important tools of interaction. At Wishfin, our DNA is technology and we are always innovating. We wanted to be at forefront of this trend, leveraging our cutting edge technology. We believe that Whatsapp is great for engagement with customers. Moreover, by using “Whatsapp for Credit Score” our customers can monitor their credit health at their convenience,” said Puru Vashishtha, Chairman & MD, Wishfin.com, adding that Whatsapp already has more than 250 million users in India, and now they can access their credit score easily.
The company said that about 6 months ago, it had partnered with Whatsapp on testing its enterprise business solution. It had launched loan and credit card application on Whatsapp. A few months ago, Wishfin had partnered with TransUnion CIBIL to become the fintech to offer free CIBIL Credit reports in India.
“With the earlier success with Whatsapp, we innovated quickly and launched free Credit Score on Whatsapp, simplifying the process and customer experience of procuring a CIBIL Score & Report. Customers will have complete control on the interaction, from starting the application to stopping interaction, by just typing,” said the company
Wishfin.com runs financial marketplaces, where consumers can buy various financial products such as loans, mutual funds credit cards etc. Wishfin.com along with Deal4loans.com claims to have12 million customers and it is adding half a million customers every month. Wishfin.com works with the 40 Banks, NBFCs and financial institutions such as HDFC Bank, ICICI Bank, State Bank of India, HDFC Ltd, SBI Cards, Bajaj Finserve among others.