Adoption of augmented analytics tools is increasing among Indian organisations: Gartner
BI software market revenue in India will reach $304 million in 2018. (Photo: Agency)

Indian organizations are increasingly moving from traditional enterprise reporting to tools that accelerate data preparation and data cleansing, said a report from global research firm .

The company asserted that this change would positively impact the analytics and (BI) software market in India in 2018. Earlier, the firm has forecasted that analytics and BI software market revenue in India will reach $304 million in 2018, an 18.1 percent increase year over year.

“Indian organizations are shifting from traditional, tactical and tool-centric data and analytics projects to strategic, modern and architecture-centric data and analytics programs,” said Ehtisham Zaidi, principal research analyst at Gartner.

“The ‘fast followers’ are even looking to make heavy investments in advanced analytics solutions driven by artificial intelligence and machine learning, to reduce the time to market and accuracy of analytics offerings,” added Zaidi.

“We are witnessing a rapid shift to the cloud and hybrid data management through focused data management offerings, including integration platform as a service (iPaaS) tools for cloud integration and data preparation tools for self-service integration,” said Zaidi.

“We are also seeing the emergence of data lakes and data hubs, as a new way to ingest and manage multi-structured data. However, unavailability of talent will continue to be a major inhibitor toward their adoption,” he said.

Gartner said that there was avid demand from Indian organizations to integrate and manage unstructured data, and some are also experimenting with data science on real-time streaming data. As a result, data management software market revenue in India is on pace to total $950 million in 2018, a 13.2 percent increase year over year.

Globally, purchasing decisions continue to move from IT leaders to line-of-business executives and business users who want more flexible, agile and personalized options. “This is in stark contrast to the large, enterprise-scale deals that fueled double-digit growth at a time when IT had larger budgets and wielded much more influence in buying decisions,” said Zaidi.

“In India, CIOs, chief data officers (CDOs), and data and analytics leaders must evolve their traditional approaches,” said Zaidi.

“They need to focus on business outcomes, explore algorithmic business, and most importantly build trust with the business and external partners. In particular, they need to start experimenting and adopting smart data discovery, augmented analytics, in-memory computing, and data virtualization to stay ahead of the curve,” he said.

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