Brightstar India has launched Video Conferencing as a Service (VCaaS) in partnership with Polycom. Video conferencing market is currently placed at around $90 million in India. Video Conferencing as a Service (VCaaS), due to benefits such as pay as you use, is becoming a growing part of it. Currently, the VCaaS market size is anticipated to be around $18 million and is expected to be around $25 million by 2020.
The way enterprises collaborate and communicate has evolved significantly over the last years. Businesses today demand digital solutions that enhance convenience, improve productivity, as well as save time and capital. With cloud-hosted video conferencing solutions, companies can get meetings up and running in minutes, with high-quality calls, that can be issued from a range of different devices, with a connection to the internet. This means that users get more face-to-face humanised communications, and administrators have a simpler way to offer secure and effective unified communications.
“At Brightstar, our vision is to make the complicated simple. Introducing VCaaS reiterates our focus on simplifying the way people work – by bringing people and technology together in more efficient and innovative ways. Our device agnostic solutions will provide a more secure collaboration platform and offer highly scalable voice, video, and content. We see a substantial market in India for VCaaS and are bullish to offer more innovative solutions to our customers,” said Deval Parikh, CEO, Brightstar India.
Ankur Goel, Director – Sales & Channels, Polycom India & SAARC, said,” As a leader in the unified communications space, we recognise that flexibility, scalability and security are critical to organisations in today’s business environment. We are excited about this new partnership with Brightstar India which aligns with our strategy to strengthen our cloud-based ecosystem, bringing seamless “click to connect” meeting experience to our customers.”
VCaaS is the delivery of point-to-point video conferencing capabilities over an IP network by a managed cloud service provider. Its offerings include call production, endpoint management, multi-point high definition (HD) bridging, white-glove concierge services, recording and archiving.