With an aim to leverage the large user base of Flipkart, the online travel booking firm MakeMyTrip has signed a strategic partnership with Bangalore based e-commerce firm. Under this agreement a special button directing towards flight booking via MakeMyTrip will be made available to users in Flipkart app and online website.
MakeMyTrip has multiple brands, including MakeMyTrip, Goibibo and redBus but initially only flight booking is being made available and later on other services like hotels, bus and holidays bookings will be added, said company.
“Flipkart is one of the most exciting companies of our times and we are delighted to partner with them to catalyse the massive online travel opportunity in India. This partnership will help us reach out to an even wider consumer base and further open up the online travel market in a significant way,” stated Deep Kalra, Founder & Group CEO, MakeMyTrip Ltd.
“Flipkart and MakeMyTrip have played a defining role in shaping the consumer internet ecosystem in India and bringing millions of people online. This strategic partnership helps us make travel booking a seamless experience for customers, even those in the farthest regions, while also furthering our goal of being a one-stop destination for all digital transactions online,” said Kalyan Krishnamurthy, CEO, Flipkart.