Amazon Kindle Lite with free 2MB reading App for Android has been launched in India. Amazon India said, it is one of the lightest reading app for Android in India. The Kindle Lite App provides Kindle features such as personalised recommendations, Whispersync (synching your eBooks across devices) as well as free eBook samples and titles across English, Hindi, Tamil, Marathi, Gujarati and Malayalam. Amazon India said that during the first month of launch, customers will get 80% cashback on their first eBook purchased on Kindle Lite through Amazon Pay.
Amazon India claimed that its Kindle Lite Android App consumes less memory on a customer’s phone while providing a good reading experience – even over slow internet connections and patchy networks. It is available to download for free on the Google Play Store for all Android phones.
Amazon launched the Kindle Lite app as an open beta on Google Play Store last year to improve the customer experience with faster downloads, instant reading and a lighter app. With Kindle Lite, people can read eBooks instantly without having to wait for the entire book to download. They can also enjoy existing Kindle features such as easily buying eBooks, having a personalised shopping experience, ability to zoom into images, night-mode for reading, changing font sizes and simply navigate through the table of contents for a better reading experience.
“As part of our continued focus on India, we are always working to improve the reading experience for our customers. Apps constantly compete for space on a mobile phone and Kindle Lite solves this problem for our readers,” said Rajiv Mehta, Country Manager, Kindle, adding that “Kindle Lite is less than 2MB and built to provide a great reading experience even on 2G/3G networks.”