With inside, to tell you why your salesperson is underperforming

Software firm Pegasystems has launched Pega Sales Coach

Must Read

How to choose an effective DDoS mitigation plan

There are several flavours from which to choose when selecting an effective DDoS mitigation strategy. Most enterprises opt for one of the cloud protection flavours (always-on or on-demand)

How tech bolster security of online gaming platforms

The rise of online gaming and is evident throughout the world’s financial capitals with the UK, US, and a few other European nations at the forefront

Explained: The evolving nature of cybersecurity threats

Concerns such as hacking and the presence of computer viruses have existed for decades in one form or another. As technology evolved over the years, so did the   threats themselves.

Software firm Pegasystems has launched Sales Coach which uses predictive analytics to evaluate performance and suggest measures to improve underperforming sellers. Sales Coach is basically part of company’s automation tools but now with the help of artificial intelligence (AI), it is able to recommended actions on an easy to use dashboard.

According tech firm, Pega Sales Coach uses AI to evaluate a seller’s performance by analysing more than 50 distinct actions a typical sales rep takes each day. The software alerts managers to underperforming sellers and generates real-time coaching tips to help them initiate, progress, and close more deals. An intuitive set of dashboards gives managers an at-a-glance view into their entire team’s performance and tracks progress against coaching plans. Pega’s predictive analytics can give insight into the likelihood of success for new sellers in as little as three months – enabling organisations to react faster to underperformance trends.

Pegasystems said for most organisations, understanding why a seller succeeds or fails can be a dark art. This is because they rely on sales force automation (SFA) tools that simply track the seller’s basic actions – such as the volume of calls, meetings, and offers. They now need automation tools like Pega Sales Coach to understand behaviour on the go.

“Until now, the only clear and reliable sign of an organisation’s sales performance came when the sale was won or lost. Using predictive analytics, each sales rep can now get real-time coaching that will impact deals in progress and uncover hidden leads and opportunities. We’re redefining sales automation from a static database into a dynamic assistant that makes good sales people great,” said Don Schuerman, CTO and vice president, product marketing, Pegasystems.

Pegasystems is an American software company based in Cambridge, Massachusetts. It deals in software for customer engagement. Its -architected software – built on its unified Pega Platform – is used by many organisations as a change applications to meet strategic business needs.

Subscribe to receive the day's headlines from Tech Observer straight in your inbox

Leave a Reply

*The moderation of comments is automated and not cleared manually by techobserver.in. Embedding of any link and use of abusive or unparliamentary language are prohibited.
- Advertisement -

Latest in TECH

Sapience Analytics signs distribution agreement with Redington

Sapience Analytics and Redington said that they have entered into a distribution agreement where latter will resell the Sapience Vue solution through its network of over 30,000 channel partners, system integrators, and value-added resellers countrywide.
- Advertisement -SAP Hana

Related Articles