As many as five million tickets of recently released Bollywood movie Padmaavat were sold by online ticketing platform BookMyshow.com, said a statement. “BookMyShow.com has alone sold close to 5 million tickets for Padmaavat since the release of the film on January 26, 2018,” said company. The Deepika Padukone, Ranveer Singh, Shahid Kapoor starrer Padmaavat which made more headlines for Rajasthan based right wing outfit Karni Sena opposing its release, had a two week clear run at the box-office, though a few cities were not part of the release, said BookMyshow.com.
BookMyshow.com claimed that it contributed over 60% of Padmaavat’s opening weekend collection – achieving over Rs 100 Crore collection on its platform. The Sanjay Leela Bhansali magnum opus which has been rated low by film critics on various counts sold tickets across 340 cities and towns and was released in Hindi, Tamil and Telugu, in 2D, 3D and IMAX. The film’s first ticket was booked from Jharsuguda in Odisha, while maximum number of tickets for Padmaavat were sold in Mumbai, followed by Delhi, Hyderabad and Bengaluru.
Padmaavat contributed to over 35% of the total movie ticket sales on BookMyShow.com in the month. “Padmaavat has definitely given the movies business a great start this year. BookMyShow sold over 500 tickets a minute, making our contribution as high as over 60% to the film’s opening weekend collection. With some exciting releases lined up, we do expect February to be a good month for the movies business,” said Marzdi Kalianiwala, VP- Marketing and Business Intelligence, BookMyShow
“As market leaders, we also continue to work closely with production houses and movie theatres to increase footfalls, and drive ticket sales – in line with our endeavour to increase the overall share of online movie ticketing in India. Our extensive marketing strategies, backed by real time user engagement data and incisive understanding of the entertainment industry, allows us to play a larger role in the growth of the overall category”, added Marzdi.
In 2017, close to 1500 films were listed on BookMyShow. For mega blockbusters like Baahubali 2, BookMyShow alone sold over 16 million tickets. BookMyShow is online entertainment ticketing platform that allows users to book tickets for movies, plays, sports and live events through its website, mobile app and mobile site. Founded in Mumbai (India) in 1999 and launched in 2007, BookMyShow is now present in over 650 towns and cities across India.