April 14, 2021 12:54 pm

Lava launches ‘Designed in India’ mobile phone PRIME at Rs 1,499

Indian smartphone maker Lava has launched a phone PRIME X for Rs 1499 which it claimed to be the first phone from its ‘Design in India’ initiatives.

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Indian smartphone maker Lava has launched a phone PRIME X for Rs 1499 which it claimed to be the first phone from its Design in India initiatives. Lava said that its newly launched phone offers a battery standby time of 17 days and comes with a 2-year replacement warranty.

Company informed that in 2016, LAVA set up its Design Centre in Noida with a large team of Indian designers and engineers. The design team spent over a year in getting trained and guided by the company’s China team on Industrial, Mechanical, Hardware and Software Design.

Company said that it has a large in-house Research & Development Centre in Shenzhen, China with an over 700-member strong team of engineers, covering the entire gamut of design. Going forward, the company is aiming at launching the first ‘Designed in India’ Smartphone by October, 2018. Furthermore, the company is working towards designing and manufacturing the entire range of LAVA mobiles in India by 2021.

The Design in India initiative was launched in New Delhi, by Union IT Minister Ravi Shankar Prasad, Manoj Sinha, Union Communications Minister, Foremer Indian Captain Mahendra Singh Dhoni and Hari Om Rai, Chairman & Managing Director, LAVA International.

Unveiling the Design in India initiative, Prasad said “Our government has put in place policies and structures to fulfill our commitment to make India a global hub of electronics manufacturing which has led to setting up of 108 mobile manufacturing units in last three years. ‘Design in India’ is a key milestone in that direction and I congratulate LAVA on taking the lead to take this initiative forward”.

Sinha commented “Our vision is to create 100 million jobs by 2022. Initiatives like ‘Make in India’ and ‘Design in India’ will play a vital role in creating jobs for a young and large country like ours, not just for today; but for our future generations as well. I congratulate LAVA for taking a lead in designing the mobile phones in the country and launching the first ‘Designed in India’ mobile phone”.

Speaking on the occasion, Rai said, “The Design in India initiative is one of the most significant milestones towards achieving our country’s vision of making India a global hub for mobile phone manufacturing. ‘Design in India’ is a critical step towards building the mobile components and parts eco-system in the country. Over the last six years, LAVA has built its capability and expertise in mobile design which led to ‘Design in India’. Having said that, I am very proud of our Indian engineers who have not just built India’s first ‘Designed in India’ mobile phone but one which is a true hallmark of excellence”.

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