E-Commerce firm Amazon.in has launched Mobile Prepaid Recharges for its Amazon Pay users. Now, all the Amazon Pay users having any network can recharge their mobile phone through Amazon app or website. As an introductory offer, Amazon.in is offering flat 50% cash back up to Rs 100 till December 31, 2017 to user who uses Amazon Pay Balance to recharge their phone. The offer is applicable for both new and existing users. No minimum recharge value required to be eligible for the offer. Users will receive cash back to Amazon Pay balance within three days of the recharge.
Amazon has partnered with telecom operators like Airtel, Reliance Jio, Vodafone, Idea, aircel and Tata Docomo for the service. Amazon users can head over to Amazon Pay and click on ‘mobile Recharge' to get started.
“With its superior experience, Amazon Pay has become very popular among customers who use it not just to shop on Amazon.in but across several categories including food and travel. The launch of mobile recharges has opened up another avenue for customers to utilize their Amazon Pay balance. We look forward to adding newer categories and innovating on behalf of customers as we continue to simplify the payments experience in India,” stated Shariq Plasticwala, Director – Payments, Amazon.in.
The competition in payment and e-commerce is heating up in India with Alibaba investing heavily in Paytm but Amazon seems to be way ahead but that may not remain the same. According to Forbes India, since its entry into India in 2013, Amazon has spent aggressively in building infrastructure—the company owns a captive logistics unit, operates a payments arm and has 41 warehouses—as well as winning over potential customers with attractive prices. According to regulatory filings, Amazon Seller Services posted revenue of ₹3,129 crore in FY17, as against ₹2,217 crore in the previous fiscal. On the other hand, though Alibaba started operating in India in 2007, it hasn't yet taken India by storm. In fact, it has burnt its fingers with an investment in online marketplace Snapdeal, which trails Flipkart and Amazon significantly in gross sales.