Holdings bets on Oraimo for selling smart accessory in India

Chines mobile phone manufacturers Transsion Group has launched Oraimo, its smart accessory brand in India.

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Chines mobile phone manufacturers Group has launched , its smart accessory brand in India. The launch is aimed to target young Indians who are constantly looking for smart accessories. Transsion already has four mobile phone brands – itel, TECNO, Spice Devices and Infinix in India. Transsion said that Oraimo willbuild on the power of its sister brands with its wide range of smart and affordable accessories across various categories such as Power Banks, Headphones, Wearable Smart Devices, Speakers, Chargers, Cables, Protectors, Memory Cards etc.

“The growing mobile adoption and digital penetration in India is led largely by younger consumers across multiple geographies. These consumers are always on the lookout for more, evolved offerings, which is why we have decided to further enhance their mobile phone ownership experience with Oraimo, our mobile accessory brand. Oraimo products are already extremely popular in several international markets, thanks to their creative and trendy style, functionality, user-friendliness and convenience. We are confident that Oraimo will delight our customers in India, allowing them to explore more, enjoy more, and create fun, lasting mobile-based experiences,” stated Guoli Liu, General Manager of Oraimo, Transsion Holdings.

Oraimo is a smart accessories brand of Transsion Group specialized in designing, manufacturing and retailing consumer electronics products. Oraimo is available in over 20 countries and regions across Africa and Asia.

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