Cloud Telephony: Why SMEs are banking on it for business communication

With the advancement in technology, cloud telephony has emerged as a widely accepted platform for businesses communication, especially SMEs and startups

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has replaced the need for a traditional phone system. It allows communication through internet and is highly cost effective. (Photo: Agency)

Technology and internet penetration have evolved the way businesses are done today. Combination of both have opened the doors of innovation in business ecosystem. This amalgamation has led digitization to enter into business functioning. It has also speeded up the business acumen amongst people. With the advancement in technology, cloud telephony has emerged as a widely accepted platform for businesses communication, especially SMEs and startups. It has paved a way for their faster growth coupled with better reachability and accessibility.

Cloud telephony has replaced the need for a traditional phone system. It allows communication through internet and is highly cost effective. Earlier when businesses relied on the traditional method of communication like PBX and EPABX, it required huge infrastructure and maintenance cost. Technological enhancement and introduction of cloud telephony have made it possible for businesses to grow at a minimal cost.

SMEs and startups are volatile in nature. They look for hassle free installation and seamless operation with minimized expenditure. Sometimes they end up doing such investments which doesn’t yield them proportionate returns. Cloud telephony helps entrepreneurs grow their business without incurring operational and maintenance cost as it works on monthly subscription cost.

Cloud Telephony also facilitates time management. It allows them to invest their time and labour in more productive work. The human effort earlier entailed in making database of call logs and customer information gets retained. IVR automatically route calls to right departments, thereby saving manual labour.

Also, the changing landscape of consumer technology has equipped people with various electronic devices which are compatible for effective using cloud telephony. This is helping businesses communicate with their stakeholders round the clock.

Now, effective product marketing and larger audience reach are the vital requisites for the business growth. It is of paramount importance for startups and SMEs to upscale their reach to wider audience for faster growth. Toll free number helps customers connect with the company irrespective of their geographical location and language. Removing linguistic and geographical barriers, it opens up a door for businesses to expand in international market as well.

Database plays another integral role for the growth of SMEs. SMEs buy data from the market which is generally obsolete. Cloud telephony helps them to have an automated and real time database. This, in turn, optimizes their sales and marketing efforts by lessening the number of bad data.

Cloud telephony ensures that data is secured for a longer period of time, as it gets stored on the cloud. It can be retrieved anytime, anywhere. Earlier, when data was stored on hardware devices, it was prone to be lost.

Cloud telephony comes as a bundle of advantages for SMEs and startups and thus acts as a driving force which will lead them towards a better business-customer relationship and exponential growth.

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