Black Friday 2017 is on November 24, a day after Thanksgiving. It is celebrated every year a day before fourth Saturday of November. It started in US and later on it became popular in UK, the EU and other bigger markets. On Black Friday, the shop’s prices plummet for 24 hours in an attempt to get people splash the cash in the run-up to Christmas.
According to multiple surveys, a significant revenue of shopping stores and online e-commerce firms comes from this sale. The big companies also invest heavily in this month on their marketing and advertising. Online digital platform of Google like AdSense and AdWords make billions of dollar in this month.
Although, there is no comparison between India’s Diwali sales and Black Friday 2017 as the latter is much bigger in all sense but the way Indian firms, shops and markets decorate themselves, offer great discounts and expect their 40-50% years revenue from Diwali sales. Similarly, in US, UK, the EU, Australia, in a build up to Christmas celebration, both online and offline stores expect significant revenue from Black Friday sales.
What is Black Friday?
On Black Friday, price of most of the items in a physical and online stores plummet for 24 hours. An items which was priced at $100, may be offered in $45. This is done to get people splash the cash in the run-up to Christmas.
According to shop pundits, the day is called Black Friday because it’s often the day shops ‘move into the black’ – meaning they have enough money to cover their costs. But this is no longer the case. The shops owners and online stores make huge money on this day, as people often queue for hours, even days, to get their hands on the best bargains. The most of the products are smartly priced in order to minimise any loss.
The Black Friday shopping mania is so popular in these countries that sometimes it descend into violence, as people argue over discounted gadgets and appliances. To avoid these incidents, online stores and many shops release details of their sale few days in advance.
Black Friday 2017 is on November 24, a day after Thanksgiving. It is celebrated every year a day before fourth Saturday of November. It started in US and later on it became popular in UK, EU and other bigger market. To mark the festivities, retailers tend to have different discount days throughout the week. It is also considered to be one of the biggest internet shopping days of the year, as retailers pack their websites with the surprising offers.
Which retailers offer best deals during Black Friday 2017?
Almost all the online and offline stores are banking on Black Friday 2017. Most of them have already released their ad campaigns. In fact, some of them like Best Buy and Targets among others have started the sales. You can go to these website of merchants for the best deals – Amazon, Walmart, Best Buy, Target, Newegg, Macy’s, Kohl’s, The Home Depot, JCPenney, Lowe’s, Michaels, Office Depot, Petco, Sears, Staples, Forever 21, Gap, Old Navy, Toys R Us and explore others too.
Tips to get best Black Friday discounts?
In offline stores, shop early in the day. Often, by the afternoon, the most exciting products have already flown off the shelves. Sadly, queuing up early in the day is the best way to get your pick of discounts. Just don’t focus on Friday. While many will look to Black Friday for all the best deals, this isn’t always the case. Once should keep eyes peeled all week to get the best offer.
Do your research online and offline before venturing to purchase anything. If you have been waiting to some expensive item during the sale, check their average price earlier and now and if you find the really worthy go for it. Because, if you carefully analyse, often the discount won’t be as impressive as they first seem on many items.
Watch out for doorbusters as the majority of stores will use them to get customers through their doors on shopping events. Most of these stores offers goods on highly discounted price but they tend to be few and far between.
If you are in one of those stores, don’t get lost. Focus on the items that you want to buy. Many of the offers there may not be of your use and in the paucity of time, someone may get what you want to buy.
Specially, when it comes to the online store sale, the heavily discounted goes out of stock in second, so prepare at least a night before and be ready with the details like when sale will starts and what products may be offered.
Create your account with your favourite retailers because that will save time on check-out. During sales, the items go out of stock very fast, so it is important that you are able to place the order in minimum possible time.
If you have vouchers or discount coupons, stack them. It can bring the cost shopping basket down further. This is important because during heavy discounted sale, merchants may charge high shipping fees.