Telecom major Bharti Airtel has forayed into online sales on Monday. The company has launched its first online store – airtel.in/onlinestore. Through this store, company will offer range of premium smartphones with affordable down payments options bundled with its postpaid plans. Currently Apple’s iPhone 7 and iPhone 7 Plus variants are being offered and company plans to add more devices from all leading brands in the near future.
The iPhone 7 (32 GB) is available at a down payment of Rs 7777 and 24 monthly installments of Rs 2499. The monthly installments have a built-in postpaid plan which offers 30 GB data, unlimited calling (local, STD, national roaming), and Airtel Secure package that covers the device against any physical damage and offers cyber protection.
The online store is part of company’s Project Next which aims to work on improving customer experience across all of its services and touch points. As announced during India Mobile Congress (IMC), telecom giant plans to invest up to Rs 2000 crores under Project Next to launch several exciting digital innovations to step change the simplicity and interactivity of the Airtel customer experience.
All smartphones on the platform will come with down payments that are a fraction of the market price of the device and the convenience of easy monthly instalments with a built in postpaid plan. The postpaid plan will offer large bundles of data, unlimited calling and device protection package, allowing customers to enjoy the device to the fullest on India’s leading smartphone network.
“This is yet another exciting digital innovation from Airtel to delight customers. Not only are we making it easier for millions of customers to upgrade to devices they always wanted, we are also making the entire process seamless and simple through digital technologies. Imagine getting your dream device, instant credit to purchase it and a great plan to go with it, all available in one place with a few clicks. All this is a product of some cutting-edge digital engineering by the in-house teams at Airtel. We would also like to thank our partners for integrating their APIs seamlessly with our platform to enable a great customer experience,” said Harmeen Mehta, Global CIO & Director – Engineering, Bharti Airtel.
Airtel has partnered with Apple Inc., HDFC Bank, Clix Capital, Seynse Technologies, Brightstar Telecommunications and Vulcan Express for its online store.