GirnarSoft, the parent company of India’s auto portal, CarDekho.com has appointed Brata Rafly as CEO for its Indonesia arm Oto.com. Rafly was previously the CEO of DimoPay, a fintech firm. Oto.com claimed that it in less than two year operation in Indonesia, it has helped 3.4 Million users buy & sell used new & used cars every month by serving them relevant content and buying tools. The platform helps the consumers choose the right car and then connects them with multiple dealers to get the best price & offers.
“Indonesia is a strategic investment country for Girnarsoft. We are showing our commitment to serving Indonesian consumers by hiring one of the best digital & tech business professionals in the country. Brata’s vision, ability to embrace risk, passion for internet products and realistic optimism makes him perfectly suited for a fast growing brand like Oto. He is creating a legacy by being the first CEO of Oto.com. Under his leadership, Oto.com will expand to construct a complete ecosystem for consumers and car manufacturers, dealers and related businesses, and become the top auto portal in Indonesia,” said Amit Jain, CEO and Co- Founder, GirnarSoft.
Brata said, “I am very excited to join Oto.com. With the help of the deep tech and auto know-how from GirnarSoft’s management team and proven strategy in India market, I believe we will organise the fragmented automobile classifieds industry in Indonesia. I am looking forward to driving Oto.com to be the #1 Auto portal in the market.”
Brata comes to Girnar with 21+ years of experience in driving businesses in US and Indonesia. Most recently, he is known for his exemplary contribution in DimoPay which became the top QR payment acceptance and top FinTech player under his leadership. Prior to that, he worked as the Chief Commercial Officer of Tiger Mandala and Country Director of MSN Indonesia and Yahoo Indonesia, where he drove 4-digit growth within 2 years.
Last year, GirnarSoft entered into a joint venture with PT. Kreatif Media Karya (KMK), the digital business arm of PT Elang Mahkota Teknologi Tbk (Emtek), one of Indonesia’s most prominent media and content firms to enter into the fragmented automobile classifieds industry in Indonesia.