AI startup ThirdWatch raises angel funding from Indian Angel Network and IAN

AI driven e-commerce fraud prevention start-up ThirdWatch has raised an undisclosed angel funding, led by Indian Angel Network

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Sanjay Singh
Sanjay Singh
Sanjay Singh covers startups, consumer electronics and telecom for TechObserver.in

Gurugram based, AI driven e-commerce fraud prevention startup has raised an undisclosed angel funding, led by lead investor Rahul Agarwalla from the . This also marks ’s first investment from the Rs. 450 crores IAN Fund. The round also has had participation from Keshav Sanghi, former MD of Goldman Sachs India & founder of VentureWorks India along with Batlivala & Karani Securities, said company.

Launched in April 2016 by ex HT Mobile Solutions CTO, Adarsh Jain and Tech Lead, Shashank Agarwal, ThirdWatch is one of India’s first AI for real time fraud detection and prevention. Its flagship product Mitra, evaluates and flags every transaction in real-time as fraudulent or genuine on the basis of a Trust Score. The Score is generated with the help of machine learning algorithms, User’s browsing behaviour analysis, device fingerprinting, location profiles and other evaluation parameters which determines every transactions’ authenticity. ECommerce players and merchants can integrate the application with Mitra API which automatically blocks fraudsters at large scale, without having to hire additional staff for fraud review, said company.

“We are incredibly privileged to be invested in by such an amazing group of investors. We believe that their experience and in-depth knowledge would provide a significant boost to our quest to build and introduce innovative technological advances using AI and Big Data Analytics in the retail and ecommerce industry in India,” said Adarsh Jain, Co-Founder and CEO, ThirdWatch.

“The IAN Fund is delighted to make its first investment in Thirdwatch, an AI driven fraud detection solution for India’s digital transaction platforms.” Said Padmaja Ruparel, Co-founder IAN and Managing Partner, IAN Fund

As per reports, Indian ecommerce is expected to jump from $30 billion in 2016 to $120 billion by 2020. Today, E-commerce industry is plagued by multiple kinds of user fraud and abuses like return to origin, promo code abuse, duplicate item returns and payment gateway fraud. Noteworthy to mention that Money lost due to fraud on digital transactions (mobile + web) is over $30+ billion worldwide and $500 million+ in India. With the digital transactions growing at over 50% Y-o-Y, the problem is becoming even bigger.

“ThirdWatch has successfully reduced Return to Origin (RTO) problem in online orders by more than 80% within 3 months of going live for their current clients. We also offer a 2 months free trial period so that our clients can validate the ThirdWatch AI’s efficiency, accuracy & value addition before they start paying” said Shashank, CoFounder and CTO, ThirdWatch.

Bootstrapped, until the recent round, ThirdWatch, is providing its fraud prevention solutions to multiple e-commerce companies in India and Middle East and has also integrating with popular e-commerce platforms to provide store owners a single click deployment for fraud prevention.

Indian Angel Network has been a pioneer in the seed and early stage investing. It has now launched a ₹450 Crores VC fund making it now, the single largest platform for seed & early stage, where entrepreneurs can raise from Rs. 25 lakhs to Rs. 50 crores (with co investors), thus making IAN the platform of choice!

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