Shell Lubricants has launched Shell LubeChat, an artificial intelligence (AI) based digital platform designed to engage with its distribution sales representatives, maintenance heads, and service engineers. “It is an easy to use, AI-enabled chatbot that can deliver information on real-time basis to end customers across the construction, general manufacturing, agriculture, power and fleet industry in India,” said company.
LubeChat will try to solve day-to-day challenges like breakdown, downtime, and credibility of information. Shell LubeChat will help users find the most suitable product for their equipment allowing them to browse for Shell product alternatives to competitors, download data sheets and recommend relevant case studies.
Company said that LubeChat is a transition from simply selling Shell lubricant products and services to providing a collaborative customer-centered service. Prior to the launch, Shell had conducted extensive testing in five Indian cities (Delhi, Gurgaon, Mumbai, Pune and Bangalore) and three Chinese cities (Shanghai, Hefei, and Guangzhou) with distributors, maintenance heads, project leads and end-users to design an interface for optimum customer satisfaction.
Shell aims to unveil LubeChat to 10,000 users in the coming three months across markets in the country. “A self -help tool, LubeChat will enable us to further advance our services to our customers. Shell understands the user’s challenges and aims to provide all possible solutions in one place by empowering them to make decisions faster,” said Mansi Tripathy, Country Head, Shell Lubricants, India.