publishing technology: Here’s why Google wants media companies to create stories like Snapchat’s ‘Discover’

The parent company of Google, Alphabet Inc is working on the development of technology that will enable media companies to create stories similar to those found on Snapchat’s “Discover” platform

Must Read

How AI monitoring can make your business smarter and better

Artificial Intelligence (AI) makes it feasible for machines to learn from experience, adapt to new inputs, and perform human-like tasks.

Why cybersecurity threats have increased during Covid-19 pandemic

industry has never had more significant task to carry out than guarding strategic associations and businesses from digital assaults during the coronavirus pandemic

How to choose an effective DDoS mitigation plan

There are several flavours from which to choose when selecting an effective DDoS mitigation strategy. Most enterprises opt for one of the cloud protection flavours (always-on or on-demand)

The parent company of , Alphabet Inc is working on the development of technology that will enable media companies to create stories similar to those found on ’s “Discover” platform, said media reports. Quoting a source, multiple reports suggest that project is dubbed as “Stamp” and it is in the early stage of testing with some publisher.

In a growing news segment, companies like Facebook, Snap Inc and Google itself is trying to build publishing tool for media firm hoping to fill their own apps with news, entertainment, sports and other content. According to reports, the challenge for such tools is making them faster and easier to use than a web browser, while creating an interesting experience for users. Snapchat’s “Discover” tab is distinct in the way it integrates video clips with text and photos, allowing users to skip to a new story or advertisement with the touch of a finger.

Last week, The Wall Street Journal reported that Google has been in discussions with several publishers, including Vox Media, Time Warner Inc’s CNN, Mic, the Washington Post and Time Inc to participate in the project.

However, when asked Google did not disclose anything. It said in a statement: “We don’t have anything to announce at the moment but look forward to sharing more soon.” The name Stamp echoes an existing Google product, Accelerated Mobile Pages, or AMP, that allows for faster loading of online news stories. Facebook has a competing product, Instant Articles.

Subscribe to receive the day's headlines from Tech Observer straight in your inbox

Share your views

*The moderation of comments is automated and not cleared manually by techobserver.in. Embedding of any link and use of abusive or unparliamentary language are prohibited.
- Advertisement -

Latest in TECH

Related Articles