Mumbai based startup footprynt which provides a platform to influencers and brands has announced the launch of its app for influencer marketing. The app aims to bridges the gap between the influencers and the brand, said company in a statement.
FootPrynt is an influencer identification app which connects brands and influencers. Currently, app is available for both the android & iOS platform. The app analyses a social media user’s activity & then connects the user to various brands, said company.
The app has over 10000+ logins and identifying over 2000 influencers across Twitter & Facebook, footprynt is now working with 17 brands who want to talk about themselves through influencers, said footprint.
“We believe everyone can be an influence, in fact we want to bring micro level influencers on the platform, ones who have an absolute authority on their smaller group of friends on facebook, Instagram etc,” said Anand Thakur, co-founder, Footprynt.
According to a survey, over 84% of the marketers are planning to launch at least one influencer marketing campaign within 12 months.
So far FootPrynt has tied up with over 17 brands, and have run 28 different campaigns. The app helps with various cat we do influencer campaigns, product launch campaigns, making news viral & event launch campaigns on both twitter & facebook using our app.