Tokyo stock exchange listed firm Cross Marketing has launchedd a market research company called ‘Velocity' in India. Company said that the research firm would help Indian companies in garnering real time insights of the market and emerging patterns.
“The company will cater to Indian companies by offering a fully customised approach supported by technology, innovative differentiators and a compelling value proposition. The tech-driven methodologies that Velocity is powered by enables a quick turnaround time and high-precision data capture,” said Cross Marketing.
Research ranging from simple measurements, like counting the number of customers who buy a specific product, to more complex questions, like reasons for referring the same product to friends/families and thereby acting as influencers – Velocity will help companies monitor, explain, predict and measure multiple decisions taken by these consumers, said company.
Headquartered in Bangalore, Velocity offers a wide array of solutions, like Advertising & Communications Research, Brand Studies, Market Segmentation & Profiling, Product & Pricing, Customer Satisfaction/Loyalty/Experience and Tracking Studies, to mention few.
“In today's dynamic world, strategies are dynamic and needs to change quickly, sometimes even overnight and this demands quick access to data and quality insights. At Velocity, this is what we are designed to deliver. Our tech-driven approach helps us achieve quick turnaround time and this will in turn help our clients in meeting their respective objectives.Our global reach by virtue of our parent company will also help scale up our business and therein reach out to more clients,” said Jasal Shah, Managing Director & CEO, Velocity.