Tuesday, October 19, 2021
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Ad-tech startup MultiTV selects Limelight’s to deliver videos to any device, anywhere

MultiTV is using Limelight’s orchestrate platform to bring high-quality online video to more than 40 million viewers across India

Digital content delivery firm Limelight Networks said, MultiTV is using Limelight’s orchestrate platform to bring high-quality online video to more than 40 million viewers across India. MultiTV is a new-age ad-tech startup founded in 2014. It provides video streaming solutions for live TV and video on demand (VOD) in India.

The startup has selected Limelight’s Orchestrate Platform to deliver exceptional video experiences to any device, anywhere. “Leveraging Limelight’s global Content Delivery Network (CDN), the Orchestrate Platform now ensures that MultiTV customers get the reliability, consistency, quality, security and performance they demand,” said Limelight Networks.

“Viewership in India is growing rapidly and there is complexity because of multiple devices, platforms and standards. At the same time, customers want world class reliability on a complex infrastructure at domestic price points,” said Vikash Samota, founder of MultiTV.

“With Limelight, we have a global partner with excellent quality, capability and reach to help meet consumer expectations. This allows us to focus on our business – content acquisition and customer service,” he added.

MultiTV is also using Limelight Cloud Storage Services, making it easy for them to upload, replicate, and manage large video libraries and quickly get content to viewers.

After having doubled capacity in India last year, Limelight Networks expects to expand further capacity this year by 5 to 10 times, said Sajid Malhotra, Chief Financial Officer at Limelight Networks.

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